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A comparative study between ebay and taobao in chinese online auction market

No comments How have Taobao on the Chinese internet evolved compared with its Western counterparts? In many ways, the Great Firewall has allowed China to develop unique applications, and not equivalent versions, of the biggest online platforms the West enjoys. With over 570 million monthly active users in 2016, Taobao allows small businesses, entrepreneurs, and customers to buy and sell a near endless variety of goods in China.

A comparative study between ebay and taobao in chinese online auction market

In addition, Taobao provides a social element of peer selling that seldom appears on other platforms. Consumers can acquire product information, communicate with other customers, and receive real-time message from venders on Taobao. Sellers are able to post goods for sale or resale, either through a fixed price or by auction. Taobao had around 467 million visitors in June 2017.

A comparative study between ebay and taobao in chinese online auction market

Taobao is the third most visited website in China after Baidu. To a considerable extent, the high performance of Alibaba was driven by the large number of mobile users on Taobao. As of May 2016, the Mobile Taobao App had. Daily active users open the Taobao app seven times a day on average, and also post more than 20 million comments every day on the app. Distinguishing factors of Taobao on the Chinese internet: These included free listings for the first few years for sellers, and no additional charges for transactions carried out between sellers and buyers.

This heightened the interest for sellers to set up online shops on Taobao, while the wide array of goods also encouraged buyers to shop there. Online admins on Taobao also used screen names from popular Chinese culture, which have been widely enjoyed by Taobao users. The implementation of consumer-conscious features helped Taobao become a dominant market leader on the Chinese internet within two years of opening.

The online auction market in China: a comparative study between Taobao and eBay

Taobao ranks fourth behind Amazon, Ebay and Aliexpress. Taobao utilized the weaknesses of its competitors, as well as its own strengths, to seize the opportunities of the market and become a premier e-commerce site in China.

As a platform of Chinese origin, Taobao also has the distinct advantage of being more attractive to Chinese netizens. I think the biggest strength is their enormous amount of online traffic, Taobao means Taobao market, the Tmall domestic market, and the Tmall international market combined. Click To Tweet Even at first glance, the Taobao site is full of information, but also intuitive to access.

Indeed, Chinese netizens like websites that are packed with a lot of information and aesthetically pleasing. Three shopping sites are in the Top 5: Taobao, Tmall and Jingdong. Since then, Taobao has established itself as the destination for quality, attractive goods for Chinese consumers. Taobao Mall launched an independent web domain, Tmall. The market share of Chinese B2C trading platform is showed as follows: Tmall dominates market share among other Chinese B2C platforms.

It aimed to form a shared logistics platform that rents facilities to logistics companies and sellers so they can distribute products better. As for consumer promises, Taobao aims to uphold its delivery window of up to 24 hours anywhere in China, and 72 hours for international destinations in the future.

It provides both the online data management services and offline warehouse and delivery service to consumers and sellers. Taobao shop keepers can manage these packages through their different logistics companies in the Cainiao Network as well.

  • Sellers are able to post goods for sale or resale, either through a fixed price or by auction;
  • However, the benefit of payment through an escrow account may not be as crucial as expected since India's payment constraints have led to the popularity of the cash-on-delivery model with almost half of all transactions depending on this mode of payment;
  • Felix oberholzer-gee is the andreas andresen professor of business and non-market strategy, a branch in a related study, he explored how and why chinese;
  • Like China's at that time, over half of India's population is under 30 years and most of the country doesn't have access to credit cards.

Easy options to track packages and view customer profiles appear in full view on the mobile app Cainiao Guoguo. They are identified as follows: