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The 4 p s of maggi noodles

Let us start the Maggi Marketing Mix: Maggi is leading food brand under the umbrella of Nestle. Maggi has a wide variety of products and has a different range for each country. Its products are majorly categorized into Maggi instant noodles, Maggi soups, sauces, seasonings and bouillons. The instant noodles category has a wide variety and very popular globally.

This is the backbone of the product strategy in the marketing mix of Maggi. The Maggi soups category has a wide variety of dehydrated soup mixes and products offered vary with countries it is present in. The bullions are famous with the name of Magic Cubes and act as cooking aid. Maggi is present all across the world where it operates. Seasonings are various mixes of spices and also act as cooking aid. Maggi sauces are also a major category and flavours vary country wise.

Soy sauce is a popular seasoning product all over the world.

  • They distributed the club membership card to children and list of gifts has been provided in the fun programs;
  • After that, distributors will deal with wholesaler;
  • Thus, it is easier for Maggi to advertise and marketing their product into rural market.

Maggi uses a cost based pricing strategy to tap in to various markets in the world. The competitive prices are compensated with high volumes of the products.

  • This shows that competition and cost are the two major factors in the marketing mix pricing strategy of Maggi;
  • This shows that competition and cost are the two major factors in the marketing mix pricing strategy of Maggi;
  • Nestle strives to capture maximum market share with low prices and high quality standards;
  • It is not easy to make a brand successful;
  • But, it is rare to see Maggi noodles used by Chinese restaurants.

This shows that competition and cost are the two major factors in the marketing mix pricing strategy of Maggi. Because of rising prices in various countries Maggi has smartly started reducing the quantity to keep the prices unchanged.

Nestle strives to capture maximum market share with low prices and high quality standards. As Maggi is trying to tap into all segments of income category it keeps differential prices in depending locations and across countries.

  1. Maggi sauces are also a major category and flavours vary country wise.
  2. In 1863, Julius Maggi developed a formula to add taste to meal.
  3. Dry sampling and wet sampling are some strategies we can often see in the super market.

Also its offerings are available in wide variety of packages so that people can buy according to their needs. In recent times Maggi has started coming up with new products like the cup range and Hot Heads noodles which it targets for the higher income level segments and hence are priced at higher range.

Maggi Marketing Mix (4Ps) Strategy

Maggi products are widely available due to the strong presence of Nestle. This is because it is consumed in a lot of volumes and generally in small quantities.

Due to its so deep reach even into rural areas and small towns, it has gained it the top position. Maggi products are directly taken from the factories which are independently managed to Carry and Forward Agencies who then store in there large warehouses and pass them onto the wholesalers according to their demanded quantities. These quantities are then distributed among the retailers or to the end customer through hypermarkets, other small businesses and even its own kiosks to corporates.

Marketing Mix Strategies for Maggi Essay

The retailers can be convenience stores or local supermarkets. Maggi has used advertising as its main promotional strategy to create awareness and for brand recall. Initially it focused on kids and working women who have very less time to prepare food.

On its 25th anniversary it launched the voice over campaign to create a nostalgic feeling among the customers about their journey with Maggi. As sales promotional strategies over the years it has attached various free goodies with its products such as free samples, fun books and toys. Maggi has also offered discounts, Scratch n Win schemes.

Category: Marketing Mix-The 4p’s

It also used many celebrities notably Amitabh Bachchan and Madhuri Dixit for brand endorsements. This completes the marketing mix of Maggi. Maggi is a food brand which was launched in Switzerland in the year 1886.

It was the brainchild of Julius Maggi. Maggi mainly comprises of instant noodles, sauces, soups, bouillons and cooking aids. The various products are popular among different set of markets. It was launched in 1983 in India. The Indian market is mainly dominated by the instant noodles. It is marketed by the name Maggi 2-Minutes Noodles. It is still one of the most loved instant noodles brand and remains a market leader till date.

Maggi had recently fallen into a big controversy in India in May 2015 regarding its instant noodles due to which it faced all country ban.

  • Besides, the government is currently encouraging the civil society and the private sector to help transform rural areas into a computer literate society;
  • This campaign was given consumer an opportunity to speak out their unique experiences with Maggi and an overwhelming response has given by consumer;
  • It is not easy to make a brand successful;
  • They tried to covers variable costs and some fixed costs in order to remain in the industry;
  • Nestle has a worldwide distribution and has many different variants;
  • Maggi also set the price a bit different for their new flavor of Maggi noodles introduced.

The ban was due to the presence of high levels of MSG monosodium glutamate and lead. The Marketing Mix section covers 4Ps and 7Ps of more than 300 brands in 2 categories.