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Bharadwaj gordon case study atlantic computer a bundle of pricing options

  • SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing;
  • Neeraj Bharadwaj, John B;
  • Understanding the different needs and relative value of your offering by segment.

Neeraj Bharadwaj, John B. Gordon When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Atlantic Computer, a leading player in the high-end server market, has detected a marketplace opportunity in the basic server segment.

They have developed a new server, the Tronn, to meet the needs of this segment. In addition, they have created a software tool, called the "Performance Enhancing Server Accelerator," or PESA, that allows the Tronn to perform up to four times faster than its standard speed.

Bharadwaj gordon case study atlantic computer a bundle of pricing options

Although cost-plus, competition-based, and status-quo pricing are the most common means by which firms establish prices for their offerings, these approaches may prevent firms from fully realizing the benefits that are due to them. Provides an opportunity to optimize value capture for the firm by utilizing value-in-use pricing i. Also allows for the exploration of the challenges surrounding the implementation of a value-in-use pricing strategy.

These include the reactions of competitors, customers, and stakeholders within the firm. Kotler explains - Marketing is a process by which organizations can create value for its potential and current customers and build strong customer relationships in order to capture value in return.

Market Potential Analysis of Atlantic Computer: A Bundle of Pricing Options, Portuguese Version Market potential analysis comprises evaluating the overall market size of the related product that the firm is planning to launch.

Market potential of Atlantic Computer: In mature markets the profitability is often stable but the market potential is less as most of the players have already taken market share based on the segment they are serving. New players have to go for market share strategies in marketing.

Technological competence of the existing players and culture of innovation and development in the industry.

Atlantic Computer: A Bundle of Pricing Options, Portuguese Version Case Study Analysis & Solution

Often companies can easily see the unfulfilled needs in the markets but they are difficult to serve as there are costly barriers. Define the core need that your product is serving and list out all the direct and indirect competitors in the market place. This will help not only in positioning of the product but also in defining or creating a segment better.

Uncovering the current and untapped market sizes and barriers to serving the larger market. Analyze the areas that you need to sort out while launching the products to wider market and what are the challenges the firm will face in market place. Estimate the current stage in product life cycle and its implications for marketing decisions for the product. Identifying the market share drivers relevant to Atlantic Computer: Segment Attractiveness Analysis — Our analysis will work out which are the most attractive segments and which are the one the firm should go ahead and target.

Understanding the different needs and relative value of your offering by segment. Developing segment priorities and positioning the product based on the product need fit developed by the firm. Order Now - Atlantic Computer: This will not only help in assessing the strengths and weaknesses of the competitors but also help in defining and positioning of the product.

Developing a positioning and launching strategy.

It will require not only distribution channel analysis but also promotion mix for the product. By creating superior customer value, the organization can create highly satisfied customers who stay loyal and buy more. This, in turn, means greater long-run returns for the firm. The crucial role of customer perceived value in acquiring and retaining profitable customers.

Product differentiation is often based on building on a value niche that a firm believes that is very important to the customer. This niche contributes to perceived value. Graphically displaying value differences for deeper understanding and better internal communication.

This helps is building a narrative that a customer can identify with. The better the insight more are the chances of connecting with the potential customers. Identifying and selecting actionable value creation options. This can help in increasing the customer lifetime value.

  1. This can help in increasing the customer lifetime value.
  2. Case study solutions can also provide recommendation for the business manager or leader described in the business case study.
  3. Publication number title an investigation of multi-product, single-machine scheduling and inventory problems cost characteristics and management decisions of. Step 3 - Atlantic Computer.
  4. My case study strategy involves - Marking out the protagonist and key players in the case study from the very start. Be very slow with this process as rushing through it leads to missing key details.
  5. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives - Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation.

Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage. Every marketing case study solution varies based on the details and data provided in the case.

We write unique marketing strategy case solution for each HBR case study with no plagiarism. The specific case dictate the exact format for the case study analysis.